CHALLENGE
Building a digital marketing strategy using content.
SOLUTION
Boosting web traffic and increasing conversions through industry related blog content to position the brand as an industry expert.
According to a report from the National Association of Home Builders (NAHB), builders anticipate that green homes will make up over half of their business in the next five years. Green building is no longer a niche: energy-efficiency and healthy living environments are widely in demand. The value of sustainable elements and earth-friendly materials in construction has been recognized and a necessity for many in the building and development community.
The report specifically shows that demand for net zero or zero energy homes are on the rise. A zero energy home is built to be as energy efficient as possible and generates on-site renewable energy to meet heating, cooling, and energy needs. Over a quarter of builders report they have built at least one net-zero home in the last two years.
Not only are zero-energy built as efficiently as possible, they also have zero energy costs aside from a monthly fee to connect to the grid. Plus zero carbon emissions. These homes don’t have to look any different from a traditional home, but they can offer so much more.
Main reasons builders report for building green:
- Customer demand
- Appraisers recognizing greater value in green homes
- Greater availability and affordability of green products
Report from NAHB.
