Challenge
Content strategy aligned with target keywords to build SEO and bring in leads.
Solution
Blog posts on industry basics.
Blog post for Bad Penny Factory
In today’s world, your website is essentially your storefront. In fact last year, an estimated 1.8 billion people around the world purchase goods online. That makes a visually appealing and easy-to-use website key to building a successful business. Whether you’re starting from scratch or bringing an existing website up to date, here are four steps for a memorable user experience.
Strategy
First, some questions to consider. What are people looking to get out of your site? A product, a portfolio of your work, etc? Walk through potential user experiences to create an efficient plan for the layout of your pages and information. Ideally you’re trying to minimize your bounce rate which, when high, can be a sign that your site is hard to navigate or the pertinent information isn’t readily available. Bouncing means you’re losing potential customers. So, make sure you sit down and create a content strategy for how you’re presenting your information.
Keyword selection
Whether your revamping or starting from scratch, something to keep in mind from the very beginning is building a keyword strategy. This is an essential piece of getting found by potential clients and customers (but that’s another post). For now, compile a list of words and phrases that people might use to search for your business. The more streamlined your strategy, the more effective your subsequent content will be. An SEO consultant can be a great step in ensuring an successful strategy
Mobile-friendly
Over half of the internet shopping on their phones, making a mobile-friendly website a must. This will require another conversation about the key information to include and really honing your brand strategy so it fits on the smaller screen. If you’re selling any kind of product, make sure not to skip this step – it could cost you half your revenue!
Clean design
Humans are visual creatures which makes a beautiful website essential for converting users online. You want people to enjoy looking at your website while being able to easily find what they need. Be sure you’re using high resolution photos and a clean, eye-catching layout. Finally, make sure you’ve finalized your brand and keyword strategy before your designer or developer hits the table so your site can center around it.
