A this year’s #SMWF Europe, speakers including Paul Gill from Oxfam and Patrick van Straalen from Philips discussed attracting and engaging on social media. With the majority of marketers in 2018 turning to innovative digital funnels to increase customer engagement, brand awareness is becoming more important than ever in the digital age.
If you’re invisible online you’re pretty much invisible to potential customers. A huge part of creating a digital presence is cultivating quality content – whether it’s blogs, videos or infographics. The fact is we consumer content daily, a lot of the time not even aware we’re doing it. It’s about giving people something to engage with and believe in – whether it’s the usefulness of your products or the message of your mission. Creative branding is all about mining and leveraging the unique assets your business is built on. 77% of internet users read blogs and 61% of US consumers have made a purchase decision based on a blog post (IgniteSpot). Regular blog content is an authentic and effective source of SEO. Writing as an authority in your industry in a distinctive and creative way boosts you in search results and gives your customers something to engage with and invest in.