In today’s world, your website is essentially your storefront. In fact last year, an estimated 1.8 billion people around the world purchase goods online. During that same time, global e-retail sales hit $2.8 trillion and are projected to rise up to 4.8 trillion by 2021. As such, a visually appealing and easy-to-use website is key to building a successful business. Whether you’re starting from scratch or bringing an existing website up to date, here are four steps to a memorable user experience.
First, some questions to consider. What are people looking to get out of your site? A product, a portfolio of your work, etc? Walk through a potential client lifecycle to effectively plan out the layout of your pages and information. The goal is to avoid a high bounce rate which can be a sign that your site is hard to navigate or the pertinent information isn’t readily available. Bouncing means your losing potential customers. Sitting down with a professional and creating a strategy for your message and information is essential.
Whether your revamping or starting from scratch, something to keep in mind from the very beginning is building a keyword strategy. This is an essential piece of getting found by potential clients and customers (but that’s another post). For now, compile a list of keywords, phrases and organic language that you want people to associate with your business. The more streamlined your strategy, the more effective your subsequent content will be.
With over than half of the internet shopping on their mobile device, it’s now crucial to make your website mobile-friendly for both browsing and shopping (if applicable). This will require another conversation about the key information to include and really honing and optimizing your brand strategy to be easily conveyed on a smaller screen. If you are a retailer or someone selling products, make sure not to skip this step – it could cost you half your business revenue.
Humans are visual animals. We love to look at things, especially when we can’t hold them in our hands. Make sure that you’re using high resolution photos and a clean, eye-catching layout. Make sure to flesh out a brand strategy before your designer or developer hits the table so your site can center around it.